When a baby is born, their skin is at its most delicate. Thatâ€™s why we perfected our formulas over 125 years so theyâ€™re now even more gentle for all. Our JOHNSON'SÂ® Baby Bath is our mildest formula and is specially designed to gently cleanse babyâ€™s delicate skin. It lathers quickly and rinses easily, leaving your babyâ€™s skin clean and feeling healthy. Great for kids and adults too! We only choose high quality ingredients that are gentle for baby. Thatâ€™s why weâ€™ve rejected over 400 ingredients that don't meet our Best for Babyâ„¢ Standards. Hypoallergenic* and pH balanced. Paediatrician and dermatologist-tested. Free from dyes, parabens, phthalates, sulphates, alcohol, and soap. Our NO MORE TEARSÂ® formula is as gentle to the eyes as pure water. Cleanses without drying delicate skin.